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Portrait photo of Daniel Yoo.

Daniel Yoo represents the VDMA in Shanghai.
Image: DMA

Reinventing “Made in Germany” for the Global Market: Lessons from German Packaging Machinery in China

China’s packaging market is evolving fast. Why should global manufacturers keep a close eye on it?

As Chinese packaging machinery improves, how can international players remain competitive?

The skyline of Shanghai.

The skyline of Shanghai.
Credit: unsplash/Ralf Leineweber

For companies worldwide, China is both a growth engine and a strategic challenge. How do you navigate that tension?

Can standard European or Western machines still meet China’s market demands?

Does the reputation of “Made in Germany” – or any legacy manufacturing label – still carry weight in fast-moving markets like China?

Which Chinese regulatory trends should global packaging technology providers be tracking closely?

What does the EU’s “de-risking” approach mean in practical terms for companies doing business in China?

If you had to give a bit of strategic advice to an international packaging firm entering China in 2025, what would it be?

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