The Personalised Special Edition KitKat: Your own creations in personalised packaging
The humble KitKat: now with 1,500 flavour combinations
Since September 2019, British customers have been able to have a customised chocolate bar made just for them. At the KitKat Chocolatory, each bar is made using one of the four types of chocolate: milk, dark, white and ruby, plus a maximum of three other ingredients from an extensive palette. Customers can select toppings including shortbread, salted caramel, dried raspberries and cacao nibs. In addition, six special edition flavours including “Zingtastic Gin and Tonic”, “Springtime in Japan” and “Whisky & Ginger” are also on offer, along with an Earl Grey bar (naturally) and the “Jewels of the East” KitKat, which has a surprising flavour. In total, almost 1,500 different taste sensations are on offer for the public in this “Create Your Break” campaign from the confectionery manufacturer.
A 16 Euro KitKat These luxurious KitKats will be manufactured as special editions finished by hand, available upon order and created by expert chocolatiers in Great Britain. The campaign will run until Christmas, with each bar priced at around 14 pounds (GBP - around 16 Euros). Though this is the first time that the Nestlé Chocolatory has arrived on Britain’s shores, Japan has been running KitKat boutiques under this name for quite some time. The chocolate bars are seen as lucky charms in Japan and are available in over 300 different flavours all year round, including sweet purple potato, green tea, pumpkin, edamame bean or wasabi.
At Nestlé Confectionery, customers can have their own personalised chocolate bars tailor-made by hand. Photo: Nestlé UK
Personalised confectionery packaging
The KitKat bar isn’t the only thing that’s tailor-made; customers can have the packaging personalised too. A personalised name or message can be placed on the front of the presentation boxes made just for the “Best of British” special edition of the KitKat. This special packaging can be ordered online or in shops.
The first direct-to-customer business from Nestlé UK and Ireland
This beloved chocolate bar first hit the shelves in 1935, although it went by a different name at first. Since then, the KitKat has taken over the world and caused a sensation with its special editions. In 2018 there was the pink KitKat, made with unique ruby cocoa beans and a year later a bar was produced that contained no added refined sugar; it was made using the cacao fruit alone.
The KitKat Chocolatory still marks the first time that Nestlé UK & Ireland have broken into the direct-to-customer market. They are delivering the bars right to their customers’ doors. This campaign has been running exclusively in 30 John Lewis & Partners stores and a flagship store in New York since 26 September. Customers can order their personalised KitKat from the Chocolatory until Christmas Eve.
The personalised KitKat bar comes in a range of 1,500 different flavour combinations. Photo: Nestlé UK