“Loop”, the joint initiative of Carrefour and TerraCycle, aims to improve recycling. Photo: Carrefour

“Loop”, the joint initiative of Carrefour and TerraCycle, aims to improve recycling. Photo: Carrefour

France Develops Loop System for Reusable Packaging

Geared towards the Loop

The direct-to-customer model: Ariel and Febreze both participate in Loop with durable and refillable packaging. Photo: Business Wire

The direct-to-customer model: Ariel and Febreze both participate in Loop with durable and refillable packaging. Photo: Business Wire

How does Loop work?

Photo: Business Wire

Procter & Gamble participate in Loop with plant-based “Tide purclean” detergent in a new, particularly durable stainless steel bottle with an easy to open screw cap and pouring spout. Photo: Business Wire

Global use planned

TIGHTLY PACKED